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  • Christopher Bird
    I offer a friendly, reliable and knowledgeable tutorial and/or business communications video service. In addition I help people and organisations who are frustrated with their technology by providing PC support services, for all Microsoft Windows problems.
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    Shedding pointless red tape could transform the way businesses work, writes Simon Caulkin

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« Who invented consultancy? | Main | Promising practice »

July 21, 2007



Love them or hate them, consultants are supposed to be knowledge workers. They possess know-how that attracts premium pay rates; their work involves creating new knowledge; they handle ideas rather than material things (Storey); their knowledge work involves acquiring creating and applying knowledge. So learning has to be a fundamental part of what they do. In this complex 21st century knowledge age, consultants, like the rest of us who are keen to make more than a quick buck, have to out-smart their ever-increasing competitors (and consultants are everywhere now!)to survive the cut and thrust of the market place. Continuous learning to 'do more complex things better, year on year' is key to developing excellence and competitive advantage. Only arrogance would say otherwise. Larry Prusak said 'the only thing that gives an organisation a competitive edge- the only thing that is sustainable- is what it knows , how it uses what it knows and how fast it can know something new'. As knowledge and learning go hand in hand, applying this to consultants makes it quite simple; no learning, no survival! C.

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